UX DESIGN FOR EVERSK8R FOOTWEAR
The goal was to create a mobile-first e-Commerce shopping experience including a brand targeting Generation Z (the generation born in the mid-1990s and after).
Based on the user and competitive research findings and a market trends audit, we arrived at the solution to create a measuring technology: SmartSock, replacing the size chart system to improve the footwear shopping experience online.
We came up with a brand idea to design an e-Commerce shopping experience online. A mobile-first application was designed to help the user to successfully accomplish the shoe shopping experience. This application solves both business and user problems by providing a cost-effective and innovative product through user-centered customer experience.
We spent a significant amount of time understanding the user’s footwear online shopping expectations and pain points. Identification of the primary persona and the business problem and possibilities were the apex of the research. These outcomes navigated to the viable solution.
Create socks with sensors, later called SmartSock, that will help users to obtain custom fitted skater shoes delivered online.
Having the data-driven primary persona and our design concept, helped us to sketch out the shopping experience. We started with whiteboard sketches which later evolved into higher fidelity prototypes. We created multiple versions of the home page and the checkout process. After usability testing we came to a decision to showcase the SmartSock feature on the home page.